Property is the only final internal destination, all primary CTAs converge there, with a three tier hierarchy (Primary, Secondary, Tertiary) to reduce hesitation and lift the Airbnb click through rate.

Balancing Airbnb's own interior design, logo, and brand blue with the site's identity was the main challenge. I chose a warm ivory cream palette and kept the design minimal, letting it support the interiors while the brand blue carries the trust of the brand itself.

Plan to track user behavior with Framer Analytics and add a discounted booking CTA requested by the client to further improve conversion.