UX Strategy





Core Decision
01Positioning: From Fertility to Energy & Focus
Reframed around everyday energy and focus, not fertility, for young women managing wellness in busy lives.
02Business Model: Free Tracking as the Engine of Commerce
Track to Trust to Buy: free tracking powers personalized commerce (no subscriptions, no ads), a harder path competitors avoid, still under validation.
03AI as a Dedicated Tab, Not a Floating Agent
A session scoped tab with no saved history, trading conversational continuity for trust in a sensitive health context.
04Medical Validation: A Deliberate Next Step
Clinical review and a drug to symptom database are intentionally left as the next step toward a real launch.
05Branding: Tech Sensibility on a Warm Base
A warm base with 3D product shots and glassmorphism accents, expressing "medical but not clinical" through color and texture.