2025 Project

Hobbi

About

A hobby-based social platform designed to make real-world connections feel natural again.

Credit

Agency / Nova

Direction / Chandlyr Jackson

Disciplines

Brand Design

UI Design

Hobbi — phone showing a tennis meetup event

Intro

Hobbi's bright and sporty visual identity translates the energy of shared activities into an approachable and socially intuitive experience.

In modern cities, meeting new people often feels transactional and superficial. Hobbi was designed to solve this problem by helping users build authentic relationships through shared hobbies like tennis and pickleball. The experience focuses on lowering social pressure and making offline connections feel more natural and approachable.

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©2026 EJ Kang